The Road to Launch: Three Months of Preparation and Lots of Excitement

After months of hard work and dedication, we are about to launch our online store! It has been an intense and exciting journey in which we have put all our effort and passion into making every detail perfect. I want to share with you how these last three months have been and how hard we have worked on this project that will soon be a reality.

The first step was market research. We wanted to thoroughly understand our customers' tastes and preferences, in order to offer collections that really connect with them. We studied trends, colours and styles that are in vogue, always maintaining our artisanal and unique essence. This phase was key to ensuring that what we are creating is special and meaningful.

Then came the tests with different materials. Although our base is polymer clay, we explore new combinations to make each piece even more original and durable. From textures to finishes, we spend hours experimenting and perfecting each design. Quality is something we never leave to chance, and I'm sure you'll notice the love we've put into each creation.

Another crucial aspect was the choice of collaborators. We wanted to surround ourselves with people who shared our vision and passion for a job well done. From photographers to digital marketing experts, we have formed an incredible team that has been fundamental in bringing this online store to life.

And now, with all the excitement in the world, we are about to launch our collections and open the virtual doors of our store. Social media campaigns are live and we can't wait for everyone to see what we've been preparing. The countdown has begun!

Every piece you'll find in the shop has been created with love and dedication, and I can't wait for you to be part of this project that we've built with so much love. Stay tuned to social media because the big day is coming very soon!